Requests
Clear the IO queue
Take requests from sales by email, chat or WhatsApp and get a first review of each IO or NDA back quickly.
Ad tech and digital media
Every insertion order, held to your positions
Review IOs, DPAs and publisher agreements against your own playbook,
and answer privacy and advertising questions from sources you can check.
The challenge
Every IO arrives on someone else’s paper.
Ad tech, agency and media legal teams review insertion orders, agency and publisher MSAs, DSP, SSP and data partner agreements, data processing agreements and influencer agreements at the pace of sales. Each one touches the DPDP Act 2023 and the DPDP Rules 2025, the IT Act 2000 and the Intermediary Guidelines 2021, the Consumer Protection Act 2019 and the ASCI Code.
The same terms, renegotiated
Indemnity, IP and data terms come back on every insertion order, and nobody can see quickly what was agreed before.
Data terms that keep changing
Consent, notice and processor terms have to follow the DPDP rules as their phases come into force.
Advertising rules that move
Endorsement, dark pattern and online gaming rules change what campaigns and contracts can say.
Visibility
See what is open with whom
Keep deals, DPAs and disputes visible across the team, with what is due and who has it.
Consistency
Review IOs against your playbook
Check incoming IOs and DPAs against your positions and get each deviation with a suggested fallback, including data fiduciary and processor terms under the DPDP Act 2023.
Standards
One playbook for every deal
Apply the same positions on caps, payment terms and data use, whoever on the team runs the review.
Built for the demands of ad tech legal
One workspace for the deals, data terms and advertising questions that land on the team every day.
IO and MSA review
Review insertion orders, agency and publisher MSAs and DSP and SSP agreements against your playbook, with fallbacks suggested.
Answers across signed deals
Ask one question across hundreds of signed IOs and get a table: indemnity caps, payment terms and data clauses.
DPAs and data partner terms
Check data processing and data partner agreements for fiduciary and processor roles, consent and notice under the DPDP Act 2023.
Research with citations
Answers on the DPDP Rules 2025, the ASCI Code, CCPA guidelines on misleading advertisements and dark patterns, and the Promotion and Regulation of Online Gaming Act 2025.
Drafting from your templates
IOs, NDAs and influencer agreements in your own format, inside Word or the web app.
Consumer and advertiser disputes
Keep consumer complaints and advertiser disputes connected to the contracts and campaigns behind them.
FAQ’s
Lexi for ad tech and media legal teams in India is one workspace for ad platforms, agencies and digital publishers to review insertion orders, MSAs and DPAs against their own playbook, ask questions across signed deals, draft from their templates and research DPDP, ASCI and consumer protection rules with citations.
Yes. Lexi reads each IO against your playbook, flags the indemnity, IP, payment and data terms that depart from your positions, and suggests a fallback. You decide what goes back to the other side.
Lexi researches the DPDP Act 2023 and the DPDP Rules 2025, the IT Act 2000 and the Intermediary Guidelines 2021, the Consumer Protection Act 2019 with the CCPA guidelines, the ASCI Code and the Promotion and Regulation of Online Gaming Act 2025, with citations you can check.
Yes. Lexi is ISO 27001 and ISO 42001 certified, and SOC 2, GDPR and DPDP compliant, with SSO and SAML for your team. Your data is never used to train Lexi’s models, and your documents stay private to your team.
Yes. Lexi works inside Microsoft Word through its add-in, so you can review, redline and draft from your own templates without leaving the document. The same work is available in the web app, the mobile app and on WhatsApp.
See Lexi compared with Draftwise and the comparison page. For the wider in-house workflow, see Lexi for in-house legal, or the pages for SaaS and investment funds.
See Lexi in action
See your legal work come together.
See how Lexi brings deals, data terms and advertising research into one workspace. Book a personalised demo built around your team.
Book a demo